I help businesses achieve superhero status with their customers using the internet marketing tool with the highest return on investment (on average, 4300%): EMAIL. I write articles, e-newsletters, blog posts autoresponders and email campaigns that make customers want to do more business with you, for all the right reasons.
Lead nurturing is the key to converting more sales. There is no better way to nurture clientele – past, present or future – than with a professionally written USEFUL e-newsletter or blog post they receive regularly via email. One they look forward to receiving each and every month because it solves their problems. No other media is more cost effective with such lucrative results.
E-newsletters and blog posts are most effective when they present helpful, useful information to customers that encourages interaction. They offer a solution to a specific problem your clientele struggles with, and sometimes subtly reminds them that you carry the items or provide the services that solve that problem.
It’s no secret that consumers buy from businesses they know, like and trust.
Nice guys finish rich.
Smaller businesses are at a great advantage when it comes to content marketing. They can compete on a level that consumers prize above anything else – a level the big guys can’t reach.
Most companies have come to realize they need an e-newsletter or blog or they’ll be left behind in their competitors’ dust – it’s the simple reality of the electronic-obsessed world we live in now. But most companies have no idea how to maximize sales with content marketing. And they don’t know that they don’t know.
Like any tool, just because someone has an e-newsletter or blog doesn’t mean they have the skills to create something useful with it. (How many home improvement projects have you seen end in disaster at the hands of a DIY impostor let loose with a skill saw?)
Conversions plummet for companies who SPAM their customers with electronic flyers crammed with flashy graphics and boldly slashed prices. People are not fooled by obnoxious sales messages posing as friendly advice.
Where do you stand on e-newsletters?
If you’re thinking about an e-newsletter or blog, you’re in one of three positions:
- You want to start an e-newsletter/blog for your business, but you’d rather have someone with enthusiasm and the necessary knowledge to take care of the details for you.
- You have an e-newsletter/blog, but it takes up too much of your valuable time so you’d like to outsource it to an expert.
- You have an e-newsletter/blog, but you’re not satisfied with its results, and you’d like someone with experience to show you how to maximize its earning potential.
I truly enjoy my work, and the individuals who hire me value my ability to generate results. If they didn’t, I wouldn’t be generating copy for them over and over. There is no charge for your initial consultation, and there’s no pressure to commit.
I look forward to chatting with you. Let’s see if we’re a good fit to work at growing your business together. Contact me now.
To your success,
P.S. Check out the “About Us” tab for a more extensive list of the services I offer.